As a brand that blends style, quality, and novelty, Ther Gab has carved out a niche in the competitive world of fashion accessories. This is the tale of how a Vietnamese bag brand managed to capture the hearts of Singaporeans, and then the world.
At the heart of the young and vibrant Ho Chi Minh City, a local Vietnamese brand that designs and crafts bags was born. Pursuing the journey to empower the youth and celebrate the essence of the culture, Ther Gab bags are more than just fine craftsmanship or stylish accessories but also a way of self-expression of the dynamic youth who embrace both the future and the past.
Ther Gab’s rapid rise in the Vietnamese market captured the attention of Sift & Pick, one of the biggest bag distributors in Singapore, and became the first ever brand from Vietnam selected by Sift & Pick. Singaporeans love a good local brand story and Ther Gab has proved that Vietnamese craftsmanship is a hit.
Much to the amazement of Ther Gab’s executive team, the brand’s success in Singapore also opened the door to the rest of the world with every continent now having customers wearing Ther Gab bags, and distributors in Canada, France and Australia inviting for collaboration.
Ther Gab’s journey to conquering Singapore and then other markets is an inspiring testament to the power of quality, innovation, and a strategic marketing approach which could be summarised to the following:
Social media savvy: Eye-catching social media campaigns showcasing the quality and design of the bags.
Influencer collaborations: Partnering with international influencers to tap into established audiences and gain credibility.
Targeted advertising: Utilising targeted ads on social media platforms to reach their ideal customers and drive traffic to their online stores.
Promotional strategies: Strategic promotions like discounts and limited-edition collections enticing customers, boosting sales, and creating a sense of exclusivity.
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