JENNIE is the face of the Coco Neige 2021/22 collection campaign

South Korean singer JENNIE is the face of the Coco Neige 2021/22 collection campaign shot by Dutch photography duo Inez & Vinoodh.

A member of the K-pop group BLACKPINK since 2016 and a CHANEL ambassador since 2017, JENNIE notably gave a showcase performance at the opening of the CHANEL flagship store in Seoul in 2019. Since the beginning of her career, her aura has gone beyond the borders of her home country leading to international stardom. JENNIE was the first Korean artist to perform with BLACKPINK at the Coachella festival in 2019. With this campaign, she continues to forge links with CHANEL: “Just hearing about being able to join the Coco Neige collection was like a dream!” she revealed during the shoot.

The artist naturally embodies this collection dedicated to the mountains. “I love to go out in the snow, doing winter sports. I really like how snow just makes you feel. Wearing these clothes makes me feel like I’m ready to ski tomorrow.”

The campaign moves between sport and style with an agile grace. Essential winter sports pieces in technical materials appear from the outset: a jacket embellished with double Cs, trousers printed with the letters of CHANEL, an immaculate ski suit, a long pearl-grey down jacket with a removable hood and a parka with a masculine/feminine spirit. The elegance and codes of the House subtly imbue each one of these photographs, from the two-tone to the camellias, which blossom on a black and white wool cardigan, worn open over a silk brassiere top. The colour palette is lit up with pink, such as this cashmere brassiere top and trousers ensemble or this pink and red wool belted jacket over leggings where hints of pink illuminate the black.

“I find it amazing to see how Virginie Viard brought elegance into ski wear,” says JENNIE. Accessories also play a key role. Small bags worn high on the arm and metal necklaces intertwined with leather, punctuated with a card holder or a headphone case, have been designed for unrestrained enjoyment on the slopes.

In each image, JENNIE embodies a different facet of the CHANEL spirit: irreverence, nonchalance, freedom of movement and elegance. As the muse herself resumes: “I think Virginie Viard creates for many different women and has a different story to every collection that she makes.”

Discover the Coco Neige 2021/22 collection campaign from September 28th on chanel.com/vn