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From the runway

Introducing the CHANEL 22 bag

A key accessory from the house for Spring Summer 2022.


Presented for the first time at the Spring-Summer 2022 Ready-to-Wear show, the CHANEL 22 bag, the House’s new emblematic design, is revealed in a campaign directed by the duo Inez & Vinoodh.

This new style of campaign is unveiled in two parts: a series of photographs and three films to be discovered soon.

It features three icons of their generation, Lily-Rose Depp, Margaret Qualley and Whitney Peak, in three different settings: Los Angeles, Palm Springs and New York. Each one evolving in her own daily life, within a setting that reveals all the facets of their personality.

Three atmospheres and their main characters that culminate in three films, guided by a single idea: to dive into the lives of these muses while reflecting the zeitgeist.

Codes associated with pop culture, cinema and TV series are also invited to the party. With a specific partner of choice: the CHANEL 22 bag.


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