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From the runway

Coach introduces Spring 2023 collection

With Runway Show Featuring Debut of Lil Nas X as Global Ambassador of the House.


NEW YORK, NY, SEPTEMBER 12, 2022 – Coach debuted Stuart Vevers’ Spring 2023 collection with a  runway show in New York City. Set on a dreamlike New York City pier, the show explored Coach’s  American heritage through the lens of fluidity and circularity, celebrating the beauty of imperfection and  pieces designed with multiple lives in mind. 

The next chapter of Coach Creative Director Stuart Vevers’ exploration of American heritage, Spring 2023  introduces an expressive view of luxury in which circularity, heritage and pop culture combine to propose  a new value proposition for fashion and luxury. The collection introduced ready-to-wear and bags crafted  of repurposed leather jackets and football leather, remade into one-of-a-kind pieces, as well as  charmingly love-worn hand-knit fisherman’s sweaters and distressed denim workwear. To underscore the  collection’s theme of remixed references to the past, these pieces were juxtaposed with short gingham  dresses, finished with black lace, and overdyed varsity sweaters—Americana subverted with attitude. In  addition, the house introduced new imaginations of its Tabby bag, seen for the first time on the runway, in  a messenger style and in a colorful jelly material, a nod to the beachy undercurrent of the collection. 

As part of the presentation, the house also unveiled multi-platinum artist, singer and songwriter Lil Nas X  as a new global ambassador for Coach in his first-ever runway appearance. The first ambassador to be  announced within the house’s new chapter of Expressive Luxury and its vision of inspiring confidence in  the next generation, Lil Nas X will bring to life the house’s legacy of innovation and courageous self-expression through campaigns, collections and more—with his first campaign for the house to be  revealed next month. 

“With Spring, I wanted to evolve notions of luxury that place an emphasis on perfection,” said Vevers.  “Inspired by the next generation’s fluid approach to fashion, the collection celebrates pieces that become  more beautiful the more they are worn and loved, and references to the past rediscovered in the present.  To tell this story on the runway, I imagined a Coach world inspired by New York City’s piers, a place with  a unique cultural legacy, and a unique feeling of possibility. I was also thrilled to partner with Lil Nas X on  his first runway show as part of our presentation—he is the epitome of the next generation’s inspiring  approach to self-expression.” 

“It was such a fun experience being part of the Coach show and walking on my first runway ever,” said Lil  Nas X. “I’m super excited to make my debut as a face of Coach, a fashion house that believes in a lot of  the same things as me. I can’t wait to share all of the other amazing things I’ve been working on with  Stuart and his team very soon.” 

Held at the Park Avenue Armory, the runway presentation took place on an imagined, dream-like pier  inspired by the evocative histories of the piers of New York City as sites of creativity and found  communities. The show opened with choreographed vignettes wherein characters of the Coach pier pass  through the space and interact through moments of happenstance. Set at sunrise to convey a feeling of  romance and possibility, the imagined Coach world evoked a sense of escapism grounded in the energy  of the city, like New York’s piers and beaches. 

Livestreamed on Coach’s social channels today, an edit of the show will later be broadcast in New York’s  Times Square.

Vevers’ presented his latest collection to an audience that included PJ Tucker, Doja Cat, Charli XCX,  Moses Sumney, Coi Leray, Debbie Ryan, Holland, Ava Max, Conan Gray, Doechii, Fletcher, Chan-young  Yoon, Koki, Bree Runwa y, Benito Skinner, & Yuna among others.  

About Coach 

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director  Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things,  crafted to last—for you to be yourself in. 

Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR. 


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