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From the runway

My fashion journey with H&M

#Throwbackthrasday trips around the world with the H&M family!

23/09/2021

It’s been 4 years since I have had the opportunities to work with H&M through many collection launches, events, friendships, trips to various destinations, and unforgettable experiences.

chau bui hm

One of the first events I worked with H&M was the launch of the H&M x Moschino collection. I went all the way to New York to attend the collection’s premiere show, a very fun trip with many great photos!

chau bui hm.

Mr. Alex Fox and I represented Vietnam to attend this magnificent show, which was also attended by supermodel Gigi Hadid. The collection was then sold out around the world.

chau bui hm

After that, I also attended the launching event of H&M x Moschino at the H&M Vietnam store. This look was so fun to wear!

chau bui hm.

chau bui hm.

In 2018, I was invited to Paris by H&M to attend the launching event of an H&M Studio Collection. The collection was shown at the Musée des Arts Décoratifs. The entire space of the museum was transformed into a Japanese tea room furnished by tatami mats and distinctive ikebana patterns. It felt like we were in Japan in the middle of Paris. What a night to remember!

chau bui hm

In 2019, I became the only representative of H&M Vietnam, along with other fashionistas around the world, to take part in the show to unveil the H&M Studio Spring/Summer 2019 collection in the sunny Sedona region in Arizona, U.S.A. This is one of the most beautiful and majestic places I have ever visited.

chau bui hm

These designs were slightly out of my comfort zone, comparing to what I usually wear on a daily basis, but I loved these fun & wild patterns! I think I did a fine job mixing these pieces together, do you agree?

 

I have always been happy attending H&M’s events and meeting fashionistas from all over the world. Hopefully, I will have a chance to work with H&M soon in the upcoming collections.

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